October 2004

Business Source
Marketing
What's New @ your library
Entrepreneur Magazine's Ultimate Small Business Marketing Guide: over 1500 great marketing tricks that will drive your business through the roof by James Stephenson  658.8 Stephenson

Marketing Insights from A-Z: 80 concepts every manager needs to know by Philip Kotler  658.8 Kotler

How to Become a Marketing Superstar: unexpected rules that ring the cash register by Jeffrey J. Fox  658.8 Fox
 
Useful Websites
What Clients Love: a field guide to growing your business by Harry Beckwith  658.8 Beckwith American Marketing Association
Business Marketing Association

Creating and Dominating New Markets by Peter Meyer  658.8 Meyer
KnowThis.com
MarketingProfs
Marketing Research Association
Other Marketing Resources   

Community Sourcebook of County Demographics (16th ed.) by ESRI Business Information Solutions  R339.41 Community 2004 (16th ed.)

The Advertising Red Books by LexisNexis  R659.1 Advertising 2004

Codes of Professional Responsibility: ethics standards in business, health, and law (4th ed.) R174 Codes

Dictionary of Marketing and Advertising by Jerry Martin Rosenberg  R658.8003 Rosenberg

**Also for more market research information, try using the United States Census Bureau
This site provides excellent tools for finding demographic information about specific areas of the United States.

 
Marketing Journals @ your library 
Advertising Age

Also available:

Search the Internet
  
or visit

 Useful Links
 To receive notice of new issues of
Business Source, please email Jennifer Land at jenniferl@infodepot.org

Advertising Age's Business Marketing
American Demographics
B To B
Journal of Marketing

Return to the Archives Index

These are only a few of the resources which contain information on marketing that may be helpful to you.  More items can be found on the shelves around each of the call numbers listed.  Please search our catalog for item availability or call for assistance.  If items are checked out, it is possible to reserve them in person, over the phone, or through our online catalog. We are able to send materials by courier to any branch location for your convenience.

Spartanburg County Public Libraries
151 South Church Street Spartanburg SC 29306  (864) 596-3505


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